elaborate more on this, how exactly does this work??
On which aspect? I kind of wrote alot there and each subject could be it's own book lol.
But in short SEO is just ranking highly for specific keywords. For example Tyga is searched for more than 550,000 times a month on google. If you could rank on the first page for the keyword Tyga, then imagine how much organic traffic you'll have to your website, video, or whatever it is you want people to see. PPC is just internet marketing terminology, short for Pay Per Click. Google adwords is a form of PPC, youtube ads are PPC, facebook ads can be PPC. Adwords are those ads to the right of a a search query in google that you see. Companies/people bid on particular keywords for the right to have positioning on the right side, top and bottom. So, if I made a PPC ad for "Tyga" A portion of those 550,000 people that search for Tyga will click on my ad and they'll land on my website or whatever. Tyga is just an example and a relatively bad one at that. It'll cost you $4 a click for an adwords ad, which most likely won't be profitable.
The key to SEO and Adwords for that matter are to look for low competition keywords. So you can rank much easier and faster and so you can create Ads and don't have to pay much per click. "Thot" for example is a great keyword. It's being searched for over 200,000 times, has low competition and would cost you less than 50 cents per click. If you had a product or service that caters to whoever is searching for that term, you could potentially make some money.
I just got an email from my keyword tracking software that showed me a large boost in my search ranking for some keywords on a site that I've been working on for the last 5 months [yeah SEO takes time, google sandboxes new sites and it'll take months before you'll see any movement, but there's tactics you can use to get around this]
The keyword at #1 has 50,000 monthly searches and my site is currently number 12 on google for it. Hopefully I crack the top 10 in a few days so I can be on the first page. If I were to add a few more backlinks and social book marks I could get it to number one in a week. The shytty thing is I was supposed to get a backlink from a very reputable blog with PR 8. The author still hasn't written the article, which was supposed to come out months ago smfh.
This shyt is not really as complicated as it may seem. It can get as complicated as you make it though. If you want to learn how to learn structure backlinks and figure all the intricacies to do that then feel free. Or you can do like me and pay to play, and it's alot cheaper than you may think. You just have to know who and where to spend the money.