It's why Ryback needs to work heavily on his mic work. When he talks, he stresses intensity. When Brock talks, it's very little and with him sitting down to think his words clearly.
I mean I can think clearly how he can take this bully attitude.
<Ryback Sits Down>
"Alot has been said about me for the past few weeks, about who I am as a person. People who I will not name, has label me a bully. They have said that I have picked on the weak, just for my enjoyment, my satisfaction. I am here to tell the WWE Universe, that what am I is not a bully but a opportunist. How many of you people sitting at home, some of you in your mother's basement, look at me as the bad guy? <Pause> Quite frankly it's not surprising, because while you label me the bad guy, I am one who refuses to follow the norm. I am not satisfied with being normal, normal is for the cowards who are afraid to step up, I... I refuse to be held down. So go ahead, call me Goldberg, I encourage you to call me Goldberg. Because everytime I hear his name, I indulge in your pathetic attempt to label me to a wrestler known more as a main eventer for a fledgling promotion rather then a washed up athlete in the big ocean known as the WWE. So go ahead, follow the man's rules, but I follow my own rules... Ryback's rules."
<Takes off Shirt Mic, Leaves Disgusted>
Do it in a calm voice, and then when he comes to the ring, make him wear a mouth guard like Kurt Angle.