The fans only one type of rapper...
Look at the Kendrick Lamar situation...Kendrick is the GOAT, nobody else can rap any more...If Kendrick doesn't cosign you, then you lose at least 10000-50000 fans...
In the 90s
New York didn't just have 1 sound popping
RZA's grimminess was different from Havoc, different from Premo, different from Pete Rock, and etc...New York had a lot of different sounds popping...
The west coast was the same too,
Snoop, Ice Cube, Cypress Hill and etc had different sounds...When you listen to Snoop, you know that you are listening to Snoop, you could not confuse it with Cypress Hill and etc...
But today there is basically one sound...Trap/Drill sound...It's HARD for artists to generate new sounds because the fans have lost their appetite for various flavours...If you like Kendrick, you can't possibly like Papoose...
All the talk about GOAT this and GOAT that has also broken down the hip hop fan base into various different factions...
Now this new language of "so and so is TECHNICALLY better than so and so" will just keep separating people even more...
Also, the talk of "when I am in the car, I need this type of music, when I am in the club I need this type of music, when I am at home I need this type of music" is really hurting the genre on the low...
Mobb Deep premièred "Quiet Storm" in the Tunnel, and that song crushed the buildings, and led to one of the Mobb's most commercially successful efforts...How come nobody back then was saying "You can't play Quiet Storm in the club, because the girls can't shake their asses to it"...But the girls shook their asses to it...Just like they shook their asses to "Ice Cream" and "Shook Ones Pt.2"...
Basically, the fans are streamlining the sound of Rap Music, by refusing to consider and/or support anything different from what they are already used to..