That video of him beating Cassie will (rightfully) keep companies from messing with him. Diddy’s draw was he was one of the 3-4 reliable “Hip Hop personalities” who a brand could utilize to sell product and services. Without that he’s really got nothing. And nobody powerful in hip hop will ever fukk with him. Hov, Nas, Ross, Drake, Kendrick. All of that is deaded. He won’t be diddy bopping at any awards shows. His usefulness is at an end.
I believe he’s going to prison but if he somehow beats it he’ll be a pariah.