Apple created the smartphone. The concept of it, I mean. The basics of what one excepts from his/her smartphone today is because of that bar that Apple, initially, set. Apple's decision to increase the size of the screen to the iPhone is a response to the market. People want bigger screens, so it would be a bad business decision to ignore the market and continue to make smaller screened phones. Samsung, and all these other shytty Android phone companies are garbage which is why their market share is getting eaten up by Apple with the iPhone!!!!!!