Um.
I mean, people would pay attention to the other girl, but they'd be saying 'Who's Lupita's friend' and at the end of the day, attention gained by association is just an extention of the other person's popularity.
If she was stood on the red carpet by herself she'd get half the attention she'd get siphoning off Lupita. That's how fame works. It's 100% how the world even found out about Kim, nevermind the rest of her family. Being the girl they asked about for floating around Paris.
And now the whole family got shows and businesses.
shyt's insane.