He's a very good rapper. But he thinks he's as good of a producer as he is rapper, which isn't the case. Also, Drake and Kendrick have taken the wind out of his sail a lot as well. I kind of agree w OP tho, in some cases every song sounds the same. However, he does have a lot of shyt I do like as well.
The bold is what frustrates me the most about him. He should never ever attempt to produce his an entire album again. The new Powertrip beat he got is pretty nice tho and he has gems here and there (HiiPower). But he doesnt need to be producing 80% of the songs on his album. Hell as great as a producer/rapper combo Kanye is he's not even singlehandedly producing 80% of his albums and Cole aint nowhere close to the producer Kanye is.
And y'all are right he's kinda bland
his peak was friday night lights(2010)
Possibly the only project of his I enjoyed entirely.