BlackDiBiase
Superstar
Pointing at rappers is disingenuous but the fact that two of the four elements were all but relegated to the underground has to count for something. Aside from a few artists in the 90s and the short revival in the 2000s you never see B Boys/Girls in videos. And with the Telecommunications Act coupled in with the DJ Drama raid the DJ, the most important element in the creation of hip hop, became obsolete.
Commercialization goes back to the 80s but once it became a household commodity in suburbia it was a wrap. I can't blame Eminem alone on this though; when grunge died a lot of the frat boy fans turned to nu metal, which was as far as they would go when it comes to enjoying hip hop. And as that genre was gaining steam in comes Eminem; the perfect storm of a white rapper. Once he came in the commercialization aspect couldn't be put back in the box which destroyed gatekeeping.
One more thing about gatekeeping; I was old enough to remember when most white people HATED hip hop because they were racist as shyt. They refused to even admit they liked it. Now that they do what do you think these record labels are going to do? Target them for profit. Kanye was perfect for that because you had the "safe" guy which opened up a lot. And now we're here.
Do you still remember when the white boys who listened to Rap never messed with Eminem? Back then there was this 'hiphop card being revoked' type thing. They were strictly crate digging underground NYC heads LOLLL and never even wanted to listen to Em.
Now it is a full 360 till this day MGK - Rap Devil(Eminem diss) is the most disliked YouTube video ever. Em keeps sneaking up the TOP 10 they officially put out in non traditional hiphop platforms. ie. Rollingstone,Billboard Magazine,etc. Eminem crushed the gatekeepers not intentionally but it is what it is though.