I'm starting a Digital Marketing Agency- Progress thread

[dangerranger]

Does anyone know any good niches to reach out to that isn’t flooded? I see so many businesses already have a Facebook page or a website built. There is activity on those pages. So I’m not sure if I should approach them to offer services. Thoughts?

 

[Cynic]

Does anyone know any good niches to reach out to that isn’t flooded? I see so many businesses already have a Facebook page or a website built. There is activity on those pages. So I’m not sure if I should approach them to offer services. Thoughts?

If it's flooded - it's making money. Go in and compete breh

 

[Jimmy Two-Times™]

If it's flooded - it's making money. Go in and compete breh

 

[MMS]

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[Cynic]

Spoiler

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Need a breakdown of your bidding strategy and what vertical this is....

 

[phcitywarrior]

Spoiler

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Bro...what software is this?

 

[NZA]

Does anyone know any good niches to reach out to that isn’t flooded? I see so many businesses already have a Facebook page or a website built. There is activity on those pages. So I’m not sure if I should approach them to offer services. Thoughts?

i never have to do client acquisition so i may be off base but i think you should look at the least sexy local businesses you can think of. they will be less competent at that stuff. target them with something affordable like seo site audits and then used that to start upselling.

 

[dangerranger]

i never have to do client acquisition so i may be off base but i think you should look at the least sexy local businesses you can think of. they will be less competent at that stuff. target them with something affordable like seo site audits and then used that to start upselling.

thanks bruh.

 

[phcitywarrior]

2020 goal will be a strong second business line.

 

[MMS]

Need a breakdown of your bidding strategy and what vertical this is....

This is just one channel of an omni-channel strategy

Google CPC, LinkedIn Ads, FB Ads, Native/Banners (what you see) are being utilized

but more importantly, we have developed a system to unify the audience used across all platforms used

My approach with this client is group growth and indoctrination sequences. His client base is the definition of a tribe.

The key account that made the difference on this campaign (that I touched in order):

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LI:
Cold Connection - PPC Agency ($10MM in spend, 300 SKUs) - Cost to acquire $0.68 per connection (using automation and LinkedIn Sales Navigator)

Group Invitations (LI, FB) - Cost to invite to group $5

Google:
CPC/SEO - Targeting around 100 KWs - CPC is around $3-$8

Retargeting - Total Retarget cost (45 day conversion window) $39

Email Retargeting - Total cost $15

Result - Decided to switch from his current service provider to my client. He set up 10 different accounts in late September for each of his clients summing $7000/mo per account this month.

Follow Up - We have paired him with a mentor and user success assistant to onboard and ensure proper campaign setups.

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I specialize in long sales cycle marketing all costs are what the client sees

I might have spent 10% of my own cash

My boy about to start advertising on Hulu and all the streaming platforms now see below:

 

[Cynic]

@Sammy Steez This is the thread I was referring to.


@Music Fiend Any tips or resources you can share about media-planning in terms of budget spend ?

 

[Capital Steez]

Bro...what software is this?

Based on the spoiler, it looks like AdRoll which is for banner display ads I believe.

 

[Jimmy Two-Times™]

Can I just eat off of lead generation and SEO.


I'm not looking to make this an entire career just a passive income that I'll do on the side.

How long would it take to get into this trade, what do I need to get started and how much capital do I need to begin?

 

[Music Fiend]

@Sammy Steez This is the thread I was referring to.


@Music Fiend Any tips or resources you can share about media-planning in terms of budget spend ?

Media planning in general is such a complex thing that in not really sure if theres any guides beyond a process or flow chart.

theres multiple steps but each depend on the client/campaign needs. For example: some campaigns I run are yearly and we are given a yearly budget, some are awarded quarterly, some last 1-2months. Some clients are conventional and stick to what they know, others are experimental.

another thing can be the product/service is applicable to a certain time of the year (think about gyms. Gyms hefty their budget between december-february to get all the new years resolution ppl to sign up.

theres also the goal of the campaign - some campaigns are awareness based to build the brand name/image, some are awareness about a particular event, some are conversion driven (ex. After looking at shoes online, you might be retargeted with ads of that shoe with hopes of getting you to convert and purchass.

at the end of the day - the best way to media plan is to learn wverything about the client/campaign possible, research about the audience/areas to target (demographics, population density/age, pick tactics and the partners with heavier share of the target and work backwards assigning budgets to the most important tactics to the supporting tactics. Then you can either A) evenly break out those budgets by month or b) assign the most important months a budget and then evenly split the remaining budget per tactic theough the rest of the flight

 

[phcitywarrior]

Bumping this for 2022.