This is what Pop's President Brad Schwartz says is their target viewer:

socially engaged audience? he realize the neckbeard audience of wrassling?
This is what Pop's President Brad Schwartz says is their target viewer:

First thing I thought of when I heard "PopTV"The Network approves
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Is PopTV really a TV guide channel??
Pop (U.S. TV network)
Pop
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Launched 1981
Owned by CBS Corporation
Lions Gate Entertainment
(50% each)
Picture format 1080i (HDTV)
(HD feed downgraded to letterboxed480i for SDTV sets)
Slogan We're Fans Too.
Country United States
Language English
Broadcast area Nationwide (available in most areas)
Headquarters Hollywood, California
Formerly called Electronic Program Guide (1981–88)
Prevue Guide (1988–93)
Prevue Channel (1993–99)
TV Guide Channel (1999–2007)
TV Guide Network (2007–13)
TVGN (2013–15)

