I like the author, I read his book last year, very insightful into the tech start up culture, also what I find interesting, is the taking of terms that represent underclass struggles, often through "illegal" activities, and started applying them towards the kinds of things that people who actual "grind" could never really fathom, in the context they are used.
I started noticing this, with the rise of Drake, which may be entirely coincidental, but friends of mine who worked white collar, some were former "hustlers" were saying "grinding" and "hustling" to describe simply working. Anyway, that's a whole aside, the articles scope is larger than that.
Opinion | In Silicon Valley, Working 9 to 5 Is for Losers
I started noticing this, with the rise of Drake, which may be entirely coincidental, but friends of mine who worked white collar, some were former "hustlers" were saying "grinding" and "hustling" to describe simply working. Anyway, that's a whole aside, the articles scope is larger than that.
Opinion | In Silicon Valley, Working 9 to 5 Is for Losers

I guess I can judge them. But I shouldn't.