In your personal opinion… When did the commercialization of HIP HOP first happen 🧐
- Thread starter KingsOfKings
- Start date
Hammer or any rapper doing pepsi commercials was unreal back then.
28 Gramz
How U Luv That???
91 with Hammer and Vanilla Ice
Playaz Eyez
Veteran
Had to be Bad Boy’s rise right??
I was just thinking about the Hammer pepsi commercial the other dayI wanna say him and Kid-n-Play were the first rappers with the full rollout (cartoons, toys, TV, movies, mainstream merch etc)
Probably with Run DMC or LL Cool J. Then it really exploded in 1996 when we started seeing big budget videos and an influx of multi-platinum albums, more exposure on MTV and representation at the big awards shows.
CHICAGOrilla
All Star
<<TheStandard>>
I Am A God
Rapper's Delight
nikkas didn't even write their own rhymes...
They were the epitome of commercialization.
In terms of blowing up.....it was Run DMC.
nikkas didn't even write their own rhymes...
They were the epitome of commercialization.
In terms of blowing up.....it was Run DMC.
When Sylvia Robinson paid for the studio session for Rapper’s Delight
Once something is available for mass consumerization its commercialized. PERIOD
Once something is available for mass consumerization its commercialized. PERIOD
Art Barr
INVADING SOHH CHAMPION
Commercialization occurred on rapper's delight.
When caz's rhymebook was used.
Art Barr
The easiest answer is the creation of Sugar Hill because it started off with basically the rap equivalent of a boy band.
But beyond that, it was clear that hip-hop was gonna see itself getting used by outsiders in the mid-80s... while it's becoming the sound of the youth, corporations wasted no time- Hollywood was making corny "rap movies", Fred Flintstone, the Pillsbury Doughboy, the Crash Test Dummies, Rodney Dangerfield, and who knows who else was rapping in commercials. Labels were already signing up rappers and turning them into more commercialized versions of themselves (particularly the Fat Boys)... these were all things destined to eventually go too far later down the line.
But beyond that, it was clear that hip-hop was gonna see itself getting used by outsiders in the mid-80s... while it's becoming the sound of the youth, corporations wasted no time- Hollywood was making corny "rap movies", Fred Flintstone, the Pillsbury Doughboy, the Crash Test Dummies, Rodney Dangerfield, and who knows who else was rapping in commercials. Labels were already signing up rappers and turning them into more commercialized versions of themselves (particularly the Fat Boys)... these were all things destined to eventually go too far later down the line.
Awesome Wells
The Ghost of Jack Tripper
1984.
That's when the media started taking notice and all the companies wanted a "rap" commercial or some kind of Hip Hop reference to reach out to demographics they hadn't even acknowledged before. Hollywood started making mad breakdancing movies and everywhere you looked, there was some kind of rapping dog or cartoon character. Fred Flintstone deejaying and rapping and sh*t like sitcom previews throwing in rapping intros for the promos. It was on ever since.
That's when the media started taking notice and all the companies wanted a "rap" commercial or some kind of Hip Hop reference to reach out to demographics they hadn't even acknowledged before. Hollywood started making mad breakdancing movies and everywhere you looked, there was some kind of rapping dog or cartoon character. Fred Flintstone deejaying and rapping and sh*t like sitcom previews throwing in rapping intros for the promos. It was on ever since.