MajorVitaman
Superstar
Spending and not investing
Lol keep filling Arabs Asians and Cacs pockets brehs
We're making some progress but we must BUILD with our disposable income, not spend it all on nikka trinkets
INCREASINGLY AFFLUENT, EDUCATED AND DIVERSE: AFRICAN-AMERICAN CONSUMERS
- Thread starter Poitier
- Start date
Lol keep filling Arabs Asians and Cacs pockets brehs
We're making some progress but we must BUILD with our disposable income, not spend it all on nikka trinkets
Seemingly good news.
Though I'm not sure spending being influenced by celebrity endorsements is necessarily a good thing.
But if employers and marketers are going to use this sort of information to pay attention to this demographic...that's the kind of thing that can give black people the sort of economic and political clout they've desperately needed for a long time.
Though I'm not sure spending being influenced by celebrity endorsements is necessarily a good thing.
But if employers and marketers are going to use this sort of information to pay attention to this demographic...that's the kind of thing that can give black people the sort of economic and political clout they've desperately needed for a long time.
Mr.bocario
Superstar
I like reading stuff like this, instead of the normal doom and gloom bullshyt around here
it might seem like "doom and gloom bullshyt", but it's the harsh reality of the situation blacks are facing. You can't or won't want to improve a situation if you don't even know how bad it is. We spent too much time trying to forget about racism, slavery and how it currently impacts us in 2015. it can be painful, but its important we constantly discuss / spread awareness about these things imo.
lightbearerchef
Von!!!
so now you on this wave huh
godkiller
"We are the Fury"
NIELSEN RELEASES NEW REPORT ON BLACK CONSUMERS: HERE IS WHAT YOU NEED TO KNOW
November 30, -00014 minute readby Nadine Cookson
In Race & Identity
A recent report by Nielsen highlights the dynamic growth of the African American consumer population. The Black community is making huge gains as buyers and this growth covers a large spectrum of things, including population increase, education, diversity within the black community, advancing income and consumption of media. Here are the top 10 things to take from the report.
Nielsen’s recent report, Increasingly Affluent, Educated and Diverse: African-American Consumers –The Untold Story,
1. POPULATION INCREASE
The African American population is growing faster than non-Hispanics whites across all income segments above $60,000. In fact, Our population grew 35 percent faster than the total population from 2000-2014 and is on the uptrend. According to the U.S Census, by 2060, the black population will increase to 74.5 million people. That would make the African-American community 17.9 percent of the total US population.
2. EDUCATION IS FLOURISHING
The rate for high-school graduation for black students rose to over 70 percent. That is greater than any other race. College enrollment is also on the rise. Last year the percentage of black high-school graduates enrolled in college increased to 70.9 percent. The community is also making strides in STEM (science, technology, engineering and mathematics) careers, which will help secure income increases.
3. WE’RE GETTING RICHER
The black household median rose by 3.5 percent within the past three years. The median household income also increased 2.3 percent, which outpaced the income growth for any category. Black households earning $200,000+ outdid the total population by 64 percent with a whopping 138 percent income increase from 2005-2013. The growth in household income is projected to continue.
4. THE BLACK COMMUNITY ISN’T JUST ABOUT AFRICAN AMERICANS ANYMORE. IT’S ABOUT THE DIASPORA
The number of black immigrants has more than quadrupled since 1980. African immigrants are leading the pack with more than a third of the total foreign-born US black population hailing from the continent. The black community is expected to continue to diversify with the US census predicting by 2060, one out of every six black people in the US will be an immigrant. This surge in foreign-born blacks is contributing to the increased incomes for the African American community.
5. WE’RE GOING BACK TO THE SOUTH
The Black population is continuing to shif to the southern US. This shift is driving local development, with the most intensive growth in the number of African-American households with over $100,000 annual income.
6. MILLENNIALS AND YOUNG PEOPLE MAKE UP THE MAJORITY OF OUR COMMUNITY
The average age of black Americans is 31.4 years. This is younger than the non-Hispanic white population, which is 39, and the total population, which is 36.7. This is very promising for income increases, as there are more opportunities for growth within the black community.
7. WE’RE ALWAYS ONLINE AND CONSUMING CONTENT
Black adults 18 and over spend 42 percent more time viewing TV, 13 percent more time on PCs, 15 percent more time on smartphones and 4 percent more time listening to the radio than the total population. 91 percent of all African Americans listen to the radio weekly (31 million). Black incomes between $75,000- $100,000 are 51 percent more likely than non-Hispanic whites to listen to an online local radio station and 24 percent more likely to listen to a streaming music service
8. BLACK TWITTER IS REAL.
African-American-themed shows and characters have strong engagement levels with the overall Twitter TV audience. The show Empire is a huge example of this. The marriage between social media and television has provided a platform to create awareness about the lack of diversity recognition in popular awards shows. An example of this is the power of Black Twitter — that community is so big, theLos Angeles Times even hired someone to focus specifically on that sector.
9. SPENDING MONEY IN OUR OWN COMMUNITY IS A PRIORITY
As black consumers hit peak earning years and the number of households earning higher income levels increases, the opportunity for retailers to benefit from these higher spending levels will continue to increase. African Americans earning over $100,000 say they will pay extra for a product that is consistent with an image they want to convey.
10. CELEBRITIES AND INFLUENCERS IMPACT OUR BUYING DECISIONS
African Americans making $50,000-$75,000 are 96 percent more likely than their non-Hispanic non-white counterparts to consider purchasing a product that is endorsed by a celebrity. The increased presence of African-American-themed content and programs with at least one black lead actor or actress on the small screen proves to show our voices are being heard.
Such a report is ground-breaking for the African-American community. Our influence and growth are being acknowledged and it is refreshing to see the upward trends. With increasing population to continue, education on the uprising and more diversity within the community, African Americans will be a force to be reckoned with as the years go on.
This report explores a group composed of trendsetters, education enthusiasts, media influencers, social activists and content creators—all anchored by a strong cultural influence. This year, we focused specifically on a segment of African-Americans who are often overlooked, those with annual household incomes of $75,000 or more. Their size and influence is growing faster than non-Hispanic whites across all income segments above $60,000, a story worth sharing.
These larger incomes are attributed to a number of factors including youthfulness, immigration, advanced educational attainment and increased digital acumen. As these factors change African-Americans’ decisions as brand loyalists and ambassadors, savvy marketers are taking notice.
AFRICAN-AMERICAN INCOMES ARE RISING
As African-American incomes rise, their increase in spending on certain categories outpaces that of the total population. Categories where higher-income African-Americans outspend the total population in terms of percentage of income include future-oriented categories, such as insurance policies, pensions and retirement savings.
Nielsen Releases New Report on Black Consumers: Here Is What You Need to Know -
Increasingly Affluent, Educated and Diverse: African-American Consumers
Great news.
@Always-Right Liggins @Emperor_ReinScarf move this to the root plz
Why?
Victim of Racism
I'm a brehette
People took from the article that we're only consumers because that's the way it was written. It even called us "consumers" of things like food, education, and time spent on the internet searching for jobs. Things we're supposed to consume. It was a brainwashing tactic and it worked on some of you. It talked about our "passion" for entertainment, but not our "passion" for education. It downplayed certain things and exaggerated others. When Nielsen talked about the Asians spending a lot of eating out in general and at upscale restaurants, coffee, and shopping (page 17: http://www.nielsencommunity.com/report_files/Asian_Consumer_Report_2016_Final.pdf), it never once called them a consumer. We are conditioned to pick ourselves apart. It's a shame.