Industry Plants no longer exist

[JustCKing]

We're saying the same thing but arguing the details... You're saying all artists have marketing.. I agree.. You're saying most artists wouldn't get on if they didn't have a connect... I agree.... You're saying all these dudes ain't plants.... I agree


But every so often, someone comes along that IS a plant. That didn't do NONE of the grind. That didn't float ANY of those records. Who didn't have any buzz on the street prior to the label being involved. They wasn't even "local". Nobody in their city remembers them or saw them blow up.. They just went from their basement to Roc the Mic Tour without 3 songs out. And their whole story is fake.. And they claiming unsigned.. And they seen as next up. But nobody heard of them. And nobody talks about them.. Cause they were PLANTED there.

That's way different than a Griselda who I saw grind up from dipset era mixtape shyt to what they are now. I saw Cole drop 20 mixtapes and do 3 years with Jay before a debut album.. Master P was a hood legend before he blew.. Jay was on multiple albums of legends and we saw his come up that still wasn't complete till Vol. 2. Some of these dudes was getting magazine covers off one mixtape, talking bout I'm unsigned.. There's a difference

You're saying that because YOU saw the grind. To people that weren't up on P's Bay Area albums and music, Ice Cream Man was his debut and they and see him on a magazine cover not knowing he had multiple solos and a group album before he got the cover. Same with Jay Z. Most people don't know Jay was rapping in the 80's.

And more often than not, rappers are not going to have street buzz before getting signed. And a lot of the times people assume they were unsigned when these artists drop tapes.

You could go all the way back to the Unsigned Hype column of The Source. There wasn't much time between Eminem being featured and then the Aftermath deal and then the album. They ran articles on him before he really had any music discussing what him blowing up would mean for Hip Hop.

 

[Bondye Vodou]

Chance was def a plant. Harlow give off them vibes too

Chance, Post Malone, Nas X, Harlow. Obvious Plants

 

[CrimsonTider]

That people like Jack Harlow or Coi are industry plants is just stupid. They are major label artists, have been, and have never denied that.

They have some people with pull at the labels who believed in them cause they thought they’d make a lot of money from them. Just like it’s always been, shyts not rocket science.


That fake grass root movement is what we used to call industry plant. I’d even throw in Lupe and Cole in that mix. People who created wwe beefs with their labels but worked closely with them. Blamed pop songs on them, but always performed those songs and continued to make that shyt.

Cole had one of the most effective marketing plans we’ve seen

 

[The Devil's Advocate]

You're saying that because YOU saw the grind. To people that weren't up on P's Bay Area albums and music, Ice Cream Man was his debut and they and see him on a magazine cover not knowing he had multiple solos and a group album before he got the cover. Same with Jay Z. Most people don't know Jay was rapping in the 80's.

And more often than not, rappers are not going to have street buzz before getting signed. And a lot of the times people assume they were unsigned when these artists drop tapes.

You could go all the way back to the Unsigned Hype column of The Source. There wasn't much time between Eminem being featured and then the Aftermath deal and then the album. They ran articles on him before he really had any music discussing what him blowing up would mean for Hip Hop.

But I was actually alive during all that and never once believed any of them were plants. I clearly saw and heard all the growth as they were in magazines in small articles, was doing rap battles, was featured on songs, and even after they blew, everyone had stories about their come up and grind.

I don’t know why you keep arguing it’s outside the realm of possibility to have a completely fabricated buzz, but it isn’t. It isn’t outside reality to also think everybody’s buzz is equally seen as such.

 

[The Devil's Advocate]

Cole had one of the most effective marketing plans we’ve seen

Cole actually put out mixtape after mixtape before and after getting out on. A plant would have his first ever mixtape heralded by all the greats and have a bidding war over it when he's “unsigned”

 

[CrimsonTider]

Cole actually put out mixtape after mixtape before and after getting out on. A plant would have his first ever mixtape heralded by all the greats and have a bidding war over it when he's “unsigned”

That’s not true

every rapper ever is going to have tapes before they got signed

 

[The Devil's Advocate]

That’s not true

every rapper ever is going to have tapes before they got signed

 

[CrimsonTider]

In the Cole era and he only had one tape where we think he wasn’t signed even tho were are suppose to think he was unsigned during the creation of the warm up

he was probably signed when he dropped the come up

 

[The Devil's Advocate]

In the Cole era and he only had one tape where we think he wasn’t signed even tho were are suppose to think he was unsigned during the creation of the warm up

he was probably signed when he dropped the come up

He dropped come up in 2007 on datpiff. He signed to roc in 2009 and dropped mixtapes AFTER. He wasn’t pretending he wasn’t signed. He was actually grinding to build a buzz eventhoigh he was signed and announced. And his first mixtape didn’t have him named best rapper alive and in rolling stone either.

Again. What I’m talking about is if Cole put out one mixtape, acted like he had no deal, and we seen his ass getting awards and covers. He was planted there as unsigned but really was signed the whole time.

Cole didn’t do that. They announced his deal then forced his ass to build his own buzz (with label help). They didn’t lie and plant stories and pub

 

[Kliq_Souf]

Industry plant is an outdated concept
It’s not 2004 anymore…

 

[lib123]

What was the name of that group with the two Gen-Z black girls rapping or singing fast? They popped up out of nowhere a couple months ago and now it seems they're gone lol.

 

[CrimsonTider]

What was the name of that group with the two Gen-Z black girls rapping or singing fast? They popped up out of nowhere a couple months ago and now it seems they're gone lol.

Huh

 

[Piff Perkins]

Industry plant are about more than just feigning independence. It's about labels and talent agencies that cultivate talents for years before unleashing them publicly. These are artists who have the first decade of their career planned out by someone, before they turn 21. I'm talking about...Olivia Rodrigo. She's the quintessential plant, following the same blueprint of many 90s and 00s start. Disney kid/actress turned superstar.

In rap, there's way less money for this stuff so the plants are moreso about putting people in position to have quick success. Ken Carson is a good example. Carti artist, came out on an Interscope subsidiary most people didn't know about, is getting a heavy online push (including what seems to be an army of astro turf Youtube commentators who flood the comments of any negative review he receives). Basically if you can get the algorithm to be moved in your favor you're gonna make noise. But as I always say...attention is not support. Carson and similar artists (goth aesthetics, XXX-style noise mixing, etc) are all getting similar pushes. Nothing crazy like a magazine cover or TV stuff, like we used to see. But the money is there, and the goal is to get as many white kids on board as possible.

 

[Kenny West]

Industry plant are about more than just feigning independence. It's about labels and talent agencies that cultivate talents for years before unleashing them publicly. These are artists who have the first decade of their career planned out by someone, before they turn 21. I'm talking about...Olivia Rodrigo. She's the quintessential plant, following the same blueprint of many 90s and 00s start. Disney kid/actress turned superstar.

In rap, there's way less money for this stuff so the plants are moreso about putting people in position to have quick success. Ken Carson is a good example. Carti artist, came out on an Interscope subsidiary most people didn't know about, is getting a heavy online push (including what seems to be an army of astro turf Youtube commentators who flood the comments of any negative review he receives). Basically if you can get the algorithm to be moved in your favor you're gonna make noise. But as I always say...attention is not support. Carson and similar artists (goth aesthetics, XXX-style noise mixing, etc) are all getting similar pushes. Nothing crazy like a magazine cover or TV stuff, like we used to see. But the money is there, and the goal is to get as many white kids on board as possible.

This is way off

Ken Carson came up doing production and rolled with 808 mafia which is likely how he got hooked up with Carti. He has production credits on Whole Lotta Red and his SoundCloud got tracks going back to 2019-2020 at the absolute latest.

Y'all nikkas just be saying anything

 

[THEREALBRAND]

A lot of people on here confuse good promotion and artist development with being a plant. The whole point of signing to a label in the first place is so that they can put money behind you.