they tried to sell him based on his criminal image and behavior and then dropped him when he continued that behavior
It was a long time coming.
Let's be real. Keef was already destined for failure. He literally became famous overnight. Interscope probably saw dollar signs and they promised him the world and gassed his head up that he was gonna be a big star and have platinum plaques, and now that it hasn't happened, they gotta cut their losses and go from there. The amount of money they spent promoting this dude was unbelievable, plus all the distribution and studio time, who knows how much this kid owes them... Chief Keef is basically fukkED(pause) now. I don't see any other major label signing him and he doesn't have a strong and LOYAL enough fan base to go the independent route.
It's a cold game. Dude should have known better.
They thought they found a new age 50 Cent. With all the publicity about Chicago, a dying gangsta rap scene, and them hearing Keefs initial work (which was actually good) they thought breh was going to blow with the right machine behind him, and I don't blame them.
But they should've seen he has no charisma, socially awkward and prone to drugs.
When I saw his interviews where he doesn't even talk I realized this was an autistic kid that caught a lick over some naive Jews.
No way in hell he had the work ethic to sustain any type of fame.
I watched the Hate Bejng Sober official video and it's downright pathetic. It's a keef song with zero visuals of keef.
