is Brad Pitt the "wokest" white man in Hollywood?

Ol’Otis

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Is Brad Pitt the wokest white man in Hollywood?

And there is. There’s an outfit run by three rich white folks that has proven it. In three years, Plan B, the production company run by Brad Pitt, Dede Gardner and Jeremy Kleiner, has gone from an eclectic studio offering up an array of really white, if mostly decent films (Running with Scissors, The Time Traveler’s Wife, The Private Lives of Pippa Lee, Kick-Ass) to a company that has produced a slate of profitable, award-winning marquee properties by and about people of color.

This is not to diminish the efforts of Lee Daniels, Will Packer, Oprah Winfrey, Reggie Hudlin, Nate Moore, Lee and other black Hollywood power brokers, but their labor and money alone is not enough to effect the sort of change that would move the needle on years-long stagnating diversity numbers. Otherwise, the revolution would already be here. It is to say this, however: White Hollywood, get it together. There’s no excuse for this.

The big studios thrive on exhaustively duplicating successful ideas, which explains the glut of vampire and werewolf-themed properties following the mania over Twilight. It explains the ubiquity of zombies, and the existence of the Divergent franchise following the runaway numbers of the Hunger Games movies. It’s the reason we now have two massive competing cinematic universes based on comic book series.

Not only does Plan B consistently put forth films by and about people of color, it hasn’t lost its shirt in the process. It picks winners, it makes money, and judging from its future projects, it’s going to keep doing it. Maybe the Big Six should be copying it.
 
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Ol’Otis

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The high point in Plan B’s history, of course, is when it won best picture for 12 Years a Slave and the film made history as the first work by a black director to claim the honor. The following year, its poignant civil rights heavy-hitter Selma, co-produced with Winfrey, dominated awards-season conversations, especially after both director Ava DuVernay and star actor David Oyelowo found themselves on the receiving end of Oscar snubs.

Now there’s already anticipation building for Moonlight, the sophomore effort from writer-director and Miami native Barry Jenkins. Moonlight, a coming-of-age drama set in Miami during the drug wars of the 1980s and ’90s, is based on the Tarell McCraney play In Moonlight Black Boys Look Blue. Scheduled for release later this year, it stars André Holland, Mahershala Ali and Naomie Harris. A24, the indie distributor behind last year’s Ex Machina and the recent The Lobster, is financing and distributing the project. Plan B is co-producing.
 

Ol’Otis

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Pitt and Gardner ran Plan B together and they promoted Kleiner, who joined as a creative executive in 2003, to co-president in 2013. In December 2013, Plan B’s contractual partnership with Paramount was set to expire and the company struck a three-year deal with New Regency (which co-financed 12 Years a Slave), and Brett Ratner’s RatPac Entertainment financing company. The deal punctuated a shift. An operation that had been dedicated to making a mix of starring vehicles for Pitt (including the bloated 2013 World War Z), and off-the-beaten-path films broadened its spectrum of offerings to include people of color, both onscreen and behind the camera.

The current Hollywood climate is one characterized by risk aversion and a widespread allergy to imagination. Yet Plan B landed on theHollywood Reporter’s 2015 list of the town’s 30 most powerful film producers by doubling down on original voices and unexpected stories, earning it the label of “one of the most daring outfits around.”

Plan B doesn’t just want to work with minority filmmakers. Pitt, Kleiner and Gardner are interested in backing work that’s groundbreaking and exceptional, and once they find talent they like, they tend to return to the same wells. It’s not that Plan B has some secret, special sauce squirreled away in a vault in the studio’s Wilshire Boulevard offices. The company’s modus operandi seems to be:

  1. Find people of color, usually in the indie world, whose talents might otherwise be overlooked or underappreciated.
  2. Facilitate and provide giant platforms for those talents to shine.
  3. Repeat.
 

KidJSoul

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Some more non-historical films would be nice, but yeah it's a pretty cool thing he has overall. More people with power should do stuff like that.
 
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