If they’re leasing land to the franchisees, then they’re in the real estate business. Think about it. Every McDonalds you’ve been to, is sitting on one of the best plots in town.
Exactly
If it's a real estate company then it's a real estate company.
They buy land, build a restaurant, and then resell it at profit.
After all, rent in Times Square isn’t cheap, but a Big Mac is.
The founder of McDonalds said: “You don’t build an empire off a 1.4% cut of a 15 cent hamburger, you build it by owning the land on which that burger is cooked.”
They got a whopping $53 Billion (2020) real estate business.
In conclusion, even if people stop eating burgers tomorrow, McDonald’s is not going down, supported by its massive real estate empire. That’s how a sustainable business model is built..
Lessons learned?
- Try to find a growth model with minimum liabilities. In this case McDonald’s did not have the liability to pay rent yet it became one of the largest fast-food chain
- As an entrepreneur, it’s important you create an alternate source of income if your original business goes down
- Focus on building real assets that can provide strength if things do not work in your favor.