Others tried and failed.
I remember AllSport drink, which was endorsed by Shaq at the height of his popularity. It failed....and there's been a few others I can't recall off the top right now.
But sports drinks are a very niche market and Gatorade had it on smash for a long time with Jordan and many other major athletes.
I mean I guess it helps having the backing of Coca-Cola though.
I remember AllSport drink, which was endorsed by Shaq at the height of his popularity. It failed....and there's been a few others I can't recall off the top right now.
But sports drinks are a very niche market and Gatorade had it on smash for a long time with Jordan and many other major athletes.
I mean I guess it helps having the backing of Coca-Cola though.