Damn it...this is a lot more difficult than I thought. When I was younger I loved everything Marvel..I grew up during the Age of Apocalypse story lines. I remember that shyt was amazing. But then I think back to my pops sitting in line with me to get the "Death of Superman" issue.
So, Comics-wise=Tie I love them both equally.
Movies= Marvel, even though Dark Knight series was a classic. Superman Returns weights heavily on my mind.
Animation= DC...EASILY
TV= DC. Arrow is beating the shyt outta Agents of Shield...hell Smallville was better than Agents of Shield...
I'm to the point with Agents of Shield that I have sent Marvel a letter on how to make the show better....Kill off all the character except Coulson and start over.