Jay Z and Beyoncé face a fierce branding backlash

Jeepz

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Jay is not getting any backlash he is facing competition.
He never had to deal with this in the past.
Tru. Ah the simple days of Phat Farm and Akademiks.


Business 101: You cant go up against several multi-billion dollar companies with your little uninspired me-too service and expect to win.
 

Soundbwoy

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but to be serious their recent endeavour does show that they seem out of touch with their primary demographic, then again they do a lot of goodwill behind closed doors:ld:
 

Mike Otherz

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op might be the most obsessed jay hater i have come across. still, i think the biggest mistake they made was combining their brands. fair to say most jay stans dont fk with beyonce, and beyonce stans like jay only as a beyonce accesory,a black romeo and juliet fantasy playing before our very eyes:mjlol:. mixing brands was when “the man” came for them. the on the run tour as when they offically partnered up and as we saw, soon after we were getting tmz videos of elevator shenanigans and its been an uphill battle since then. best way to survive in this business is keep low and keep firing like biggie said. but they took it mainstream. and if there is one thing resentful cacs hate, its succesful blacks stunting.

however i dont blame the carters, its pretty much as jay sa,y politics as usual or the united states of cac amerikkka.
 

Tetris v2.0

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People are getting tired of her being the face of everything. Look at all the products she's endorsed over the years. She's Billy Mays status at this point.
 
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