I was fortunate to be at Summerslam in 2004 against the Undertaker for the WWE Championship which I held at the time. Undertaker, the ULTIMATE professional, offered to put me over clean-1, 2, 3 right in the middle. I disagreed.
I felt that if I won anything that I would start to lose my ability to be a heel, people would see that I could win matches and some would start to cheer for me. This is why I never had any merch of my own-I never wanted anyone to buy something and other fans see that I had fans. I had a shirt come out once and quickly had it killed.
BTW, this is also why I always kept up KayFabe everywhere-airports, bars, hotels, etc. I always played the heel. When I broke in you had to do that, and that was left over from my early days-nowadays that seems stupid, but when I started we all played our role 24/7 and I still had that in me when I was with WWE. The thinking being-if someone sees you and you are nice (though a nasty heel on TV), then they wont boo you as loud as if they really believed you were a heel in real life.
I objected to winning and came up with the idea to be chokeslammed through my own limo, after the match. Vince and Undertaker agreed once they realized why I didnt want to win anything, but rather cheat and get DQd repeatedly to win and, hopefully, keep the heat I had.
Heres where the fun starts. A limo was built with a crash pad and breakaway roof for me. However, at the building were two limos.
I am standing in the ring by the ring announcer. I always did this because when Undertakers lights went off, invariably someone would throw something at me-and as a rib I wanted Chimel to get hit! I see in the back that a drunk has jumped the rail and run over the limo-and didnt fall through. So, I believe that they have brought out the wrong limo.
There is no one to tell, we are live and cant stop anyway. No one sees this but me, everyone is watching the Undertaker. So I wrestle for over half an hour thinking at the end of the match I am going to get hurt very badly. So, the end comes and Taker looks at me and all I can say is Bye Bye, stupid I know-but I think I am about to end my career or at least get hurt badly.
I go right through the limo like I was supposed to, not hurt at all. Taker, backstage, asks me why I looked so strange and for the first time I tell him and everyone else what had happened. Sure enough right there on the tape is the guy, security grabbed him but didnt think to tell anyone because no one knew the limo was gimmicked.
At the last minute our stunt guy, Ellis, had put some extra stitches in the roof and we believe that is why the guy didnt fall through. Me? I thought for over half an hour I wouldnt fall through either.