Man, was this a mistake. You see, at the time Jim Cornette and I
went together like Ludacris and nascar. I wanted “attitude,” he
wanted Bullet Bob Armstrong (a legendary wrestler from the South).
Jim was from the old school that said heels could only act one way —
cheat, steal, spit, snarl — while babyfaces had to act another — smile,
kiss babies and wink at teenage girls. Unfortunately, thanks to today’s
society, in the sports-entertainment game the heels are perceived as
babyfaces, while the babyfaces are seen as heels. In other words — it’s
cool to be bad. The faces were perceived as phony, while the heels
were looked upon as real. To give an example of Cornette’s mindset,
he actually used to travel around with a gun under the driver’s seat of
his car, in case he was attacked by fans — because he was a heel! We’re
talking 1997 here folks, not 1977.Man, it was ugly.We argued like Tom
and Roseanne Arnold before, during and after the divorce. I’ll never
forget Vince’s face during those meetings. He was getting so fed up
with the both of us, he looked like his head was going to pop.
Personally, I had nothing against Jim — I just felt his way of think-
ing, in 1997, was wrong. In my opinion, you can’t book now like you
did 20 years ago, because the fans are smart — they know it’s a work
(fake). Today’s fans react to the product in a negative way if they feel
their intelligence is being insulted. Old-school booking is based on
one simple axiom — the fans are stupid, and they’ll eat whatever you
serve up because they don’t know enough to question why you’re
booking what you’re booking. In their minds, no one is “booking”
anything — it’s all happening for real. Years ago, you could get away
with all kinds of corny and phony garbage, because the fans didn’t
know any better. Jim just didn’t see that. The business was changing
on a daily basis, and you were either riding the runaway train, or tak-
ing the third rail in a painful place! But I remained persistent. Even
though we were driving McMahon nuts, I stuck to my guns, because
I knew I was right. As a company, I knew where we had to go.