It definitely won't make milllions....he didn't do that when his nostalgia was hot post Rock match. The matches with Angle, Taker, and Cripple H didn't draw well. The Summerslam match with Blandy sold though but that was 2006.
He hasn't done a blip for ratings, sell outs, or merch. So I didn't even understand what that last return was about. It was silly with him coming out on that Smackdown in the Bryan segment with everyone cleaelybpaying to see Bryan...his merchandise everywhere, him getting the highest rated segments, and outpopping Hogan like it was nothing.