Don't know what a cena heel turn would do. He'll still be the face of company and have the belts. Would people cheer more if he were or would the companies value go up? Heels aren't getting love like back in the old days. Nwo, austin, rock, dx, razor Ramon, hbk, undertaker. This generation looks to lean more towards the faces. Cena, bryan, shield, dolph, kofi. Some heels are exception like wyatt family and maybe bnb. Cena gonna make them money regardless. Him and triple h likely sitting at home laughing at the responses to that tweet.