Kanye West and Gap Strike 10-Year Deal for ‘Yeezy Gap’ Apparel Line

[jilla82]

nytimes.com/2020/06/26/business/kanye-west-yeezy-gap.html
He probably got paid something nice

The Gap brand, which has flailed in recent years as it struggled with an identity crisis, has a new idea for how to revive its fortunes: Kanye West.

The retailer is partnering with Mr. West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap that will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under Mr. West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible price points.” Mr. West’s “design vision” will extend to how the line will be showcased in Gap’s stores and online.

Gap is making a far bigger bet on Yeezy and Mr. West, a celebrity, creative entrepreneur, rapper and designer, than a typical designer collaboration. They agreed to a 10-year deal starting this month, with the option to renew after five years, according to a person familiar with the negotiations, who was not authorized to speak publicly. At the five-year point, Gap is hoping that Yeezy Gap will be generating $1 billion in annual sales. For context, Gap’s brand brought in $4.6 billion in global revenue last year.

 

[lamont614]

Stock up 3 dollars

 

[Peter Parker]

Ye always said he wanted to be GAP, something cool and affordable

 

[DamienWayne]

Damn this like when they started selling rockawear at Macy’s . Good for both sides I guess. He was already a sell out so no big loss. Do kids even care about shyt like this anymore?

 

[jilla82]

Damn this like when they started selling rockawear at Macy’s . Good for both sides I guess. He was already a sell out so no big loss. Do kids even care about shyt like this anymore?

Come on dog...this is nothing like Rocawear at Macy’s

 

[DamienWayne]

Come on dog...this is nothing like Rocawear at Macy’s

Only difference is Kanye is keeping ownership

 

[Somebody]

First day cop

 

[JoelB]

Damn this like when they started selling rockawear at Macy’s . Good for both sides I guess. He was already a sell out so no big loss. Do kids even care about shyt like this anymore?

lol whut?

 

[jerzboy]

Damn this like when they started selling rockawear at Macy’s . Good for both sides I guess. He was already a sell out so no big loss. Do kids even care about shyt like this anymore?

I’m kind of done with Kanye, but this is good for his fans and hopefully offers products at a reasonable price. People talking about Macy’s, this shouldn’t be anything like it. Even Kaws dropped something with Uniqlo

 

[The Dust King]

common did the gap so kanye aint have to go thru that

so now gap and oldnavy are cool?

went from polo to louie to being a h0e

 

[Harry B]

One has to give props to Kanye for really being determined for “ownership” (“” meaning % of profit and licensing), not many people would tell Nike to eat a fat dikk when they offer you millions and creative freedom, but not ownership.

 

[Kidd Dibiase]

 

[Turbulent]

Didn't he used to work at the gap?

 

[THE 101]

Jesus is King Dr Dre version?

 

[lamont614]

One has to give props to Kanye for really being determined for “ownership” (“” meaning % of profit and licensing), not many people would tell Nike to eat a fat dikk when they offer you millions and creative freedom, but not ownership.

taught him