Those are matches you have to put in context. Funny that it's RVD/Lynn and Joe/Punk that you guys brought it as they're both huge examples of story/context making something great.
RVD/Lynn blew peoples minds because it was RVD who had spent about a year and a half at this point flying around these big brawling types, finally having someone go spot for spot for him and it was new, it was fresh, and it felt like a turning of the tide. Like, if ANYONE was going to beat RVD, it was this guy who could meet him at every level. And the shyt they were doing, all those stand-offs, were mindblowing at the time. But every indie and big time wrestler on the planet doing it in every match and in increasingly inventive ways over the next 15 years removed the cutting edge appeal so it looks incredibly dated.
Joe/Punk the same. All of Joe's title matches had been sprints. 15-20 mins of him gaining momentum, linking together offense, and steamrolling through opponents. So Punk intentionally drawing the match out put basically the past year on its head. It's something no one else had done. As each minute passes and Joe's frustration builds you're thinking "Oh fukk.....he might be the one to do it". By the time Punk hits that Plunge as time is ticking it's full on

status. The second one with Joe dealing with a pro-Punk crowd and turning the tables at the end took a new thing and made it even newer.
I can't think of a single 60 minute match aside from Rock-HHH Iron Man that's still as good to watch now as it was the first time I saw it. And that match works because they went FULL fukkery.