Kendrick Lamar Super Bowl Interview February 6th 11AM EST
- Thread starter 2ATMsYouSteppinOrWhat
- Start date
This has turned super corporate
BK The Great
Veteran
The Super Bowl Halftime Show is corporate
Basically it is. NFL doesn’t give a fukk about Hip Hop, they just using it for views.
Why are cats acting like the fukking Super Bowl Halftime Show was some low key shyt that only those in the know were aware of 
They pick either a legendary artists or a current big time star to perform during the intermission of a game that gets 130M+ viewers, of course mainstream media is going to talk about it.
www.cbsnews.com
abcnews.go.com
www.billboard.com
www.billboard.com
www.latimes.com
www.hollywoodreporter.com
They pick either a legendary artists or a current big time star to perform during the intermission of a game that gets 130M+ viewers, of course mainstream media is going to talk about it.
Usher talks Super Bowl halftime show, new album and what's coming next
Usher talks with correspondent Tracy Smith about his residency, the impending release of his album, "Coming Home," and how he's preparing to headline the 2024 Super Bowl halftime show.
www.cbsnews.com
Usher talks upcoming 2024 Super Bowl halftime show, preparation and more
"I try to get back as far as I can,” he teased. “Go back to the first album if I could."
abcnews.go.com
Usher Says His Super Bowl Halftime Show Will Honor Black Artists of the Past
Usher is sharing more details about his upcoming performance at halftime show performance at Super Bowl LVIII.
www.billboard.com
Usher Reveals His Super Bowl Strategy — And The Halftime Veteran Who ‘Gave Me Some Notes’
Usher on his Super Bowl Halftime Show strategy and the "notes" Katy Perry gave him.
www.billboard.com
Usher brings romance to the biggest stage in America: The Super Bowl
Usher’s moment in the spotlight during the Super Bowl halftime show will be a legacy-defining moment not only for himself, but also for romance and R&B.
www.latimes.com
Usher Says Super Bowl Halftime Show Will Honor Black Artists Who Came Before Him
"I'm coming through the front door with this one," the R&B singer said of his highly-anticipated performance on Feb. 11.
www.hollywoodreporter.com
Black Excellence
All Star
lol you not getting it.
Do you think they give a fukk about any genre of music they have for the Super Bowl? Of course they just want the views. That's the point.
Why do you think these companies pay millions of dollars for ad time?
BK The Great
Veteran
It’s all about money. I don’t watch the NFL so it’s
I can just see thru all the bullshyt that’s all. Kendrick already performed before so it’s not his first time.
Capital Steez
All Star
Apple Music is involved, so I’m sure this is a bland snooze fest 
Just like anything with Zane Lowe or Ebro attached.
Just like anything with Zane Lowe or Ebro attached.
Ill give amazon music credit, they allow for a lot more individulity and expression.Apple Music is involved, so I’m sure this is a bland snooze fest
Just like anything with Zane Lowe or Ebro attached.
Capital Steez
All Star
Apple will always maintain that high-brow, costal liberal, elite image
Hence why all their content feels like Ted Lasso…
Where everything they produced polished, big-budget, and ‘feel-good’, but lacking any real cultural depth or impact. Much like this interview.
Kinda like the iPhone as well. Very reliably, safe, high-end and premium
But lacking in creativity / innovation
spliz
SplizThaDon
Why everyone seem so mad at Kendrick in the comment section? People are so weird. lol.
ahomeplateslugger
Superstar
ok, ebro.
What were they saying
Piff Perkins
Veteran
Apple Music is involved, so I’m sure this is a bland snooze fest
Just like anything with Zane Lowe or Ebro attached.
I used to like Lowe's interviews. They always had clear label interference/agenda but he could still get artists to shoot the shyt and be interesting. He's been completely boring for years though. You can tell Apple has run that shyt into the ground.
There has to be a balance between avoiding trash tier people who are disrespectful/unprofessional (Charlamange) and not doing anything besides label driven advertising that poses as journalism. Like you notice how over the last couple years we keep seeing stars interviewing stars? That's label/studio/Hollywood/etc shyt.
To me personally...I can't really justify not doing any west coast media. Hed, Letty, Big Boy. Pick one. You can't bemoan the death of journalism, complain about click bait, complain about Ak while doing absolutely nothing to support people who are still out here doing the right thing. No, I don't think Kendrick needs to do an interview every year. And no, he is not our savior. And I sure as hell understand he wants to avoid becoming fodder for the bullshyt content industry. But come on fam.
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