Kevin Durant Hands Out Ether To Reporter

Skilltastrophy

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It won't ever be like that because the athletes feel the media will put a negative spin on their words and create a narrative that makes them look bad for the sake of a story/internet hits.

And they're justified in those feelings.
Justified that SOME media do that. But we have to stop putting the entire scope of the media in one box. There's journalists that are good at their job and journalists that are terrible at their jobs just like any other occupation in the world. If players really want to make a statement about the quality of media reports mattering then they should grant one-on-one interviews to the select few journalists they feel do a good job of accurately portraying events. Also...athletes are public figures...criticism will always exist. Not every article can be positive. There has to be leeway for that to exist as well. If a player is playing awful or a team is performing poorly there can't still be sunshine and rainbows bent to everything.
 

LV Koopa

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I don't mind players hating the media...but it's a tricky, tricky situation

athletics wouldn't be a multi-billion dollar venture without media coverage and television contracts...so hate the press and all that...but they are using the media the same way they use them...it's all a circle

Actually it's the other way around. Athletics fuels television contracts and pays the media's way - this is why bidding wars for live events (SPORTS) have become so crazy in the last decades as Cable TV, internet and DVR have crept it. These dudes would still be making money without big time media access. Especially the NBA since a lot of black people growing up in urban areas are hooked into basketball culture. You think Rucker Park type events didn't draw huge crowds till NBC came knocking?
 
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