Knicks & Jay-Z Forming Partnership For Sports/Entertainment from Marcy to the Garden

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🗽🏀 The New York Knicks x JAY-Z: Empire State of Mind​

FOR IMMEDIATE RELEASE

New York, NY — [OCT 4th] – The New York Knicks and Shawn “JAY-Z” Carter, iconic rapper, entrepreneur, and cultural visionary, are proud to announce a groundbreaking multi-year partnership that brings together two pillars of New York culture.

From Madison Square Garden to Marcy Projects, this alliance represents more than basketball and music—it’s about legacy, community, and the future of New York City.

The Vision:​

This unique collaboration will span across culture, entertainment, youth empowerment, and fan experience, featuring:

  • 🎤 "Empire Nights" at MSG – Curated Knicks home games with exclusive music programming, guest performances, and city-themed visuals inspired by JAY-Z’s music and message.
  • 🏙️ NYC Community Investment Fund – Joint philanthropic initiatives supporting underserved neighborhoods, youth basketball programs, and arts education across all five boroughs.
  • 🔶 Limited Edition Merchandise Drops – Exclusive Knicks x Roc Nation x JAY-Z collections blending streetwear, basketball heritage, and hip-hop culture.
  • đź“ş Content Collaboration – Co-produced behind-the-scenes docuseries highlighting the spirit of NYC through Knicks players, fans, and JAY-Z’s journey.
"The Knicks have always been New York's team. This partnership is about giving the city something bigger than the game—it’s about purpose, pride, and possibility," said JAY-Z, founder of Roc Nation.
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"JAY-Z is more than an artist—he’s a symbol of New York ambition," said Leon Rose "We’re honored to work together to elevate what the Knicks mean to this city."
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This is just the beginning. From halftime to headlines, the Knicks and Hov are building a legacy for the next generation.

#KnicksxJAYZ #EmpireStateOfMind #NewYorkForever


 
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