Well people might surprise you, also it's about delivery. No one wants to feel like they're back in school.
As for the lawyers, money talks. The question is; is it worth their while? If it is then you'll see non-AA lawyers trying to get in on it. You just need 1 high value win and a second to show that it was not a fluke.
No one wants to be mistreated, if designed and implemented well this could make a significant difference.