athletes literally get paid to post ads on social media. Ronaldo makes millions per IG post.
it is 100% promoting whether he likes it or not.
IG actually has tools for promotion and ads. Players are well aware of these tools and are compensated for it. This was a “post” sharing what he was reading, not a promotion of the book.
If I’m a reporter and he doesn’t like me using “promotion”, I don’t use it but the question remains the same.