It's absolutely about image. You're a company in a city with the highest concentration of the offended minority in the nation, and you've got a player that won't disavow the offensive material he posted.This isn't about "image" or else there wouldn't be any reports of bringing in Ime Udoka. It's just perceived damage control due to overwhelming fake outrage.
That's bad image.
Your comparison to Udoka doesn't follow logically.

