It took only 2 years
Tambay Obenson Dec 23, 2019 4:00 pm
For HBO Max, Diversity Is More Than PC; It’s a Secret Weapon For Success
Lucinda Martinez spent years promoting multicultural programming at HBO, and now it's a centerpiece of what can make HBO Max successful.
In 2018, women and people of color directed 58% of
HBO’s episodic programming, up from 35% in 2015. Now the network wants to accelerate its diversification by focusing on craftspeople with
HBO POV — aka Power of Visibility.
HBO launched its award-winning multicultural marketing division more than eight years ago under the leadership of Lucinda Martinez. At the start, it was a subset of her work as VP domestic network distribution; today, it’s the Multicultural & International Marketing division that she leads as its executive VP.
2 years later
Warner Bros. Discovery's Agenda Is Now Clear... and It's Not Pretty
As
Warner Bros. Discovery continues its ongoing corporate reshuffling, more and more people have started to worry about the future of the media giant.
With shows like
The Gordita Chronicles, the Afro-Latina led
Batgirl, and the Spanish-language docuseries
Menudo: Forever Young being canceled despite their critical acclaim and fan excitement, the company's new leadership has made it clear that they are scaling back on
the diverse slate of programming.
The new leadership at WBD is reshaping the company’s values to reflect what it believes the viewer wants—entertainment for "everyone." HBO Max and the viewers are caught in a hailstorm of HBO’s and WBD’s creation, and the situation is getting worse.
