They really need to tone down Cole hyping them up.
This is another example of them fukking up by not letting something happen organically. There's no question in my mind that his gimmick can and should get over but they can't help themselves by describing how crazy and over the top and cool it is, hitting the audience over the head with it. Cole dancing like a fakkit and JBL, fukkery personified, suddenly hating them because he's supposed to be the heel announcer doesn't help. They have no clear biased face/biased announcer so Cole should be playing them straight, JBL lapping it up and King should be clutching his heart in silence.
Stop fukking things up!