Lavar Ball accepts Ice Cube's challenge, will play in The BIG3's 4pt contest on Sunday #BBB

David_TheMan

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What isn't white owned? BET/MTV could give them good visibility. Avg person doesn't even know when these games come on, on top of it not being live.
Well I thought you mentioned BET for a reason, being that you thought it was black owned, if that wasn't your reasoning, then its kind of crazy to ask why a music station isn't broadcasting a sports league.
 

David_TheMan

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They are multi purpose entertainment channels.

They show news, original tv shows, reality shows, and movies. If anything Music is played at the minimum, thats what MTV Jams is for.
Why would a sports league pick a non-sports station to partner with to establish their sports league when they can get the #2 sports channel in the country?
 
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