How many actors stop acting in movies all together so they can do nothing but produce? DiCaprio has his own production company but he acts in other films outside of that company. So your analogy makes no sense, it would be like saying OK, Lonzo Ball is gonna wear BBB but he also has a side contract with Adidas where he wears their shyt for road games and BBB for home games
Aside from that -- in your movie scenario, most movies have several different production companies behind it and a producer or production company rarely if ever funds an entire movie. They might put in a little, but movies are financed by many different sources, including private investors, banks or the distribution company itself. Who is gonna fund BBB? Probably Lonzo himself.
Not to mention the fact that the sneaker business is a lot more difficult to break into than film or music. Hundreds of films and thousands of songs are released every year and every year there's new films, new actors, new directors having success. In shoes, one company holds 90% of the market share in basketball and over half the market share in general apparel (while 2 others account for the majority of the rest) so its nearly impossible to break into. Only a complete dumbass would try to compare these two businesses
You have to be a top player to get a serious contract in the first place. If the shoe looks good, feels good and you got the right marketing team you could sell them right on amazon f*ck a Nike. You sell 100,000 shoes, make your 3-5 million and STILL own the rights to your likeness.
You nikkas spend all day talking about ownership then bytch up at the idea of really being an owner. I brought up actors because that flies in the face of your logic too. Eventually actors want some of the backend profits and they create their own studio houses (Adam Sandler and Happy Madison or Will Smith and Overbrook). They either put up some bread for the movie or take no money up front for backend cut. A nikka like you would've told them to just stick to getting paid up front and to not try to produce their own movies 
So if we can stop communicating thru lower intelligence stereotypes, how about you stop getting defensive when discussing topics you do not fully understand 
Nobody said BBB will replace Nike. What we are saying is Nike is built on partnerships with the top athletes on the planet. There marketing abilities is used to boost the Nike name. Nike doesn't shoot basketballs, Jordan did, LeBron does. How much you think they made off of Jordan's?
