Snap is a ghost town in comparison and users have been long fed up with IG and converting to TikTok. Numbers came out a month or two ago and there's something around ~150 million more hours of content watched on TikTok daily than on IG, that's with IG pushing video to copy TikTok with Reels. There's nothing close to TikTok.non has the reach isn't the same. tiktok is more of a public facing site/service than any of those. I don't need an account to view multiple tiktok videos or search hashtags. users also rave about it's recommendation algorithm.
I'd be shocked if anything on this passed, more money will just exchange hands like with everything else. But this making it this far is interesting.