Excellent post.But he can’t. You don’t embed minions in the media and use your sports agency to drive narratives unless you’re absurdly legacy focused. You don’t lie and say you never flopped, that you were bottom 50 in ft attempts (a Trump level easily disproven lie), throw your role players in Miami under the bus, don’t check your minion when he disrespects Chris Bosh etc if you aren’t. You don’t call yourself GOAT (and make your wife do so at an awards ceremony), say the bubble championship was the hardest of all time etc if you don’t. Whine about injuries when you lose. Whine about your roster. Whine on podcasts. Etc.
The problem for LeBron is that he thinks everyone is as stupid as his Stans. So normal people look at all of that and it repels them. You also don’t do it if you TRULY think you’re GOAT and your legacy speaks for itself