I think at this point LeBron has realized that despite Klutch’s best attempts only his brain dead fans think he’s on MJ’s level or better. He also realizes that he’s very polarizing with many, maybe even most fans disliking him at this point. Stunts like this are meant to solidify his Stans because most people see it for the cornball routine it is. But like the Kardashians who most people despised but had millions of devotees that would buy their garbage and support them so it is with Bron. He just needs to keep a cult like following of a few million and minions in the media and he can eat off of that even if the greater populace finds him insufferable at this point.