Kendrick destroyed both of them.
pitchfork - control - kendrick
Con · trolled – verb
Definition: The act of decimating rivals to inflict public humiliation. Characterized by exhibition of no mercy or sympathy for perceived weaknesses in an opponent.
Etymology: The verb first came to usage on August 12, 2013, when G.O.O.D. Music stocking stuffer Big Sean dropped “Control” on Twitter. The seven-and-a-half minute song featured the ghost of Jay Electronica and Kendrick Lamar, with the latter name-checking his peers with the scorched earth purism of Edward Snowden.
Within three hours of it leaking, edits had been made to expunge any trace of Sean or Electronica. Within several days, Tumblr had been converted into an infinite “Control” meme. Kendrick’s “King of New York” line prompted responses from New York rappers as futile as attacking Gozer with blades of grass. It sparked a beef between Kendrick and Drake, “the soft rapper he tucked into his pajama clothes.” LeBron James tweeted: "This is real hip hop at his best! We going crazy over here people!!” Phil Jackson even took a break from meditating atop a totem pole to gently lecture about the value of mentorship.
This wasn’t the best Kendrick Lamar-featured song of 2013. That would be “Jealous” with Fredo Santana or “Nosetalgia” with Pusha T. But it had the most impact—effectively ending the rap “Super Friends” era and ensuring that being “Controlled” replaced “Renegaded” and “Ethered” in the lexicon of verbs of mass destruction. You can’t inherit the rap throne; it’s something you have to usurp. And this was the sound of King Kendrick annexing new lands, sticking his flag into the hearts of men.
pitchfork - control - kendrick
Con · trolled – verb
Definition: The act of decimating rivals to inflict public humiliation. Characterized by exhibition of no mercy or sympathy for perceived weaknesses in an opponent.
Etymology: The verb first came to usage on August 12, 2013, when G.O.O.D. Music stocking stuffer Big Sean dropped “Control” on Twitter. The seven-and-a-half minute song featured the ghost of Jay Electronica and Kendrick Lamar, with the latter name-checking his peers with the scorched earth purism of Edward Snowden.
Within three hours of it leaking, edits had been made to expunge any trace of Sean or Electronica. Within several days, Tumblr had been converted into an infinite “Control” meme. Kendrick’s “King of New York” line prompted responses from New York rappers as futile as attacking Gozer with blades of grass. It sparked a beef between Kendrick and Drake, “the soft rapper he tucked into his pajama clothes.” LeBron James tweeted: "This is real hip hop at his best! We going crazy over here people!!” Phil Jackson even took a break from meditating atop a totem pole to gently lecture about the value of mentorship.
This wasn’t the best Kendrick Lamar-featured song of 2013. That would be “Jealous” with Fredo Santana or “Nosetalgia” with Pusha T. But it had the most impact—effectively ending the rap “Super Friends” era and ensuring that being “Controlled” replaced “Renegaded” and “Ethered” in the lexicon of verbs of mass destruction. You can’t inherit the rap throne; it’s something you have to usurp. And this was the sound of King Kendrick annexing new lands, sticking his flag into the hearts of men.
