That's what happens when you now are a publicly traded company that has to sell entertainment, coupled with not having any real competition. Risk adverse

.
Take a risk and push a new Cena, you mess up merch, then people downgrade, short, and sell the hell outta the stock.....which happened anyway but slower.
Vince isn't pushing anyone to the top that ain't perfection projected over 10-15 years. Punk was close to being 1b, with a chance had he waited until the neckbeard gen became the true demographic...bit that's it. Anyone with a push, will be flipped and given a losing streak.