RTD made Big a Legend off one album for sure. But LAD is why I feel he remains in GOAT contention. Crazy today is 24 years later since the album dropped. It's been copied, sampled, bitten, the whole 9. I'm not shocked a lyricist like Lupe goes back to this LP to study. This is why Big's bars are so bitten. It's not just what he said, it's how he said it. What I enjoy about LAD most is it literally like a Time capsule of Hip Hop History. Biggie pays homage to the generation before him by sampling Slick Rick on "Hypnotize", Schoolly D on "Interlude". Chuck D on "10 Crack Commandments" and featuring DMC of Run DMC himself on "My downfall". He floated across multiple Regions on the album. "Going back to Cali" and "The World is Filled" had West coast vibes. "Notorious Thugs" though produced by Stevie J and Puff sounds like it could of been a Bone song not a Biggie record so that's a Midwest track. It even had some southern vibes. Big made sure to have that NY Sound as well.
Premo did beats (Gang starr), Kay Gee did a beat (Naughty by Nature), RZA did a beat (Wu Tang Clan), Havoc did a beat (Mobb Deep) Buckwild did a beat (D.I.T.C.). Easy Mo Bee came back strong again. Of course the Hitmen went in (Puff, Stevie J, D. Dot, Carlos, Nashiem etc). Obviously Big was aware and I'm sure inspired by the Success Pac had with AEOM but they were both in different spaces. Pac was on his 4th LP already had 3 LP's and was coming off "Me against the World" his first #1 album. Big was in a harder spot especially with the Beef, Pac's Death and coming off a Legendary Debut and trying to avoid the Sophomore Slump/Jinx. The album endures because Big left it all on the table on that LP. I still feel the album would have been bigger had Big lived. It's 11x Platinum (The Highest certified Solo LP in Hip Hop History) even though he passed (It's still selling till this day). I think if more videos and touring happen along with the Bad Boy wave, who knows. 15x Platinum? It was possible, this album had singles for years on it. "F U Tonite", "Notorious Thugs", "Nasty Boy" etc. Matter of fact, those 3 songs all charted on the "Airplay" Charts even though they weren't officially singles. Honestly I don't see how this album ever falls off at this point. The Vinyl remains one of the longest selling in Rap History. Greatest? Well that's debatable but Big has a case for two of the greatest rap albums ever created.