Cause the media is full of dikkriders. They've shifted the convo so much that now the amount of Finals he "made" it to has become a feather in his cap. His Finals record is atrocious for someone considered a GOAT.
No one who promotes this illogical narrative has explained why a "GOAT" should be expected to lose in the early rounds. Do true "GOATs" not give a full effort in the 1st round, or the conference finals? Lose in the 1st round five times and you chill to be a GOAT, but lose in the Finals five times and you must be a loser?
None of this narrative was the rule until the Bulls began pushing it in the 1990s when shyt was watered down from too many expansion teams too fast and one star with a sidekick could take a title.
Jerry West has the worst Finals record of all time at 1-9, and he's the NBA logo and won the first NBA Finals MVP ever in a LOSING performance.
Wilt Chamberlain was once considered the GOAT by many, and he was only 2-4 in the Finals.
Kareem was 32 and only 1-1 in the Finals for his career when he picked up his 6th NBA MVP, and many had already crowned him the new GOAT. Hell, by 36 he was only up to 3-3 in Finals until the Lakers won 3 of 4 during his final 4 years in his late 30s while Magic and Worthy led the way.
Magic himself only finished 5-4 in Finals, but no one was saying, "Those 4 losses are too many for a GOAT. He should have lost in the 1st round instead a few of those years."
The "Finals record is what matters, if you lose before then it doesn't count and you still cool" narrative is an idiot play meant specifically to crown Jordan. Hell, Duncan's Finals record is "better" than Kobe, Magic, Shaq, Wilt, and Kareem....does that mean you gonna elevate Duncan over all those guys, or is "Finals record" only definitive under some weird combination of exact circumstances that magically apply onto to Lebron?