Why do people believe that you have to make "current" sounding shyt? Like it's a must, people are dumb, lol.
Not everyone is trying to be on the radio and play in the club...and not every listener is checking for shyt like that, there's a huge audience that likes that boom bap/gritty rappity rap shyt. They may not flock to buy your shyt first week and instead listen for free (lol) but they will sell out your shows around the world and buy merch, etc....
Why make music you don't want to make trying to reach a base that may or may not even like it for a slim chance at radio success/popularity...when you can make the shyt you love making, that has an audience that also loves it, that can bring you in a nice half a million plus every year while being critically acclaimed and all that? Some of these talking heads aren't very bright, lol, they have very shortsighted, distorted views on shyt.