Lonzo Ball cuts ties with BBB co-founder 1.5M missing

[calh45]

Lonzo and his did took a risk. Both won't get their proper due until15-20 years from now when it becomes the norm for top athletes to build their own brand from scratch.

He's nowhere near the first person to attempt this. Shaq and Marbury did it a decade before him and actually succeeded. The problem with their execution of the idea is the same issue with your post. They did absolute zero research.

In both Shaq's and Marbury's case they both wanted inexpensive shoes that kids in the hood could afford. Shaq sold 100 million pairs of shoes. It's been done before. They just did it badly and should be panned as such.

 

[10bandz]

He's nowhere near the first person to attempt this. Shaq and Marbury did it a decade before him and actually succeeded. The problem with their execution of the idea is the same issue with your post. They did absolute zero research.

In both Shaq's and Marbury's case they both wanted inexpensive shoes that kids in the hood could afford. Shaq sold 100 million pairs of shoes. It's been done before. They just did it badly and should be panned as such.

That has nothing to do with BBB, they aren't selling discount footwear.

Shaq's shoe line wasn't independent also he had several corporate partners.

Starbury debuted in 2006 and by 2007 sales slumped and by 2009 they were discontinued. You wouldn't call that a success for BBB.....

 

[AVXL]

anytime you start a business you're taking a risk, and forgoing upfront money for possible long term money it just is what it is....

someone has to take a risk and Zo and his fam are taking it. Also got to remember LaMelo is a top 5 prospect from his class, so if he makes the league that is good for BBB long term

You're confusing risk with not taking the necessary precautions to properly vet your company. It's a shame it took a random reporter to even hip Lonzo to this shyt...a simple background check and a Google search would've revealed all of this. If you're gonna be an athlete that wants to get into business you better be damn sure that the people running your organization are people you can trust and that they aren't scamming you

Lavar definitely needs to answer for this tho...he was supposed to make sure the business was tight while Lonzo is focused on his career

 

[jwinfield]

There's a difference between taking a risk and not vetting people.

Somehow a convicted scammer had access to Lonzo's personal accounts

 

[DjMe]

Lost season in LA but America has a short attention span and an even shorter memory.
He could be one of the biggest names in the NBA in 12 months if the Lakers get it cooking next winter. Not saying they will, but youre crazy if you just straight up write off the possibility.
Better to cut this guy out now, early. Zo did nothing wrong.

 

[O.T.I.S.]

So only cacs have rudimentary business sense?

No cacs are the only ones celebrating in this thread and dying to talk shyt

Is that you too?

 

[O.T.I.S.]

No Losses, brehs

Magic needs to trade the entirety of BBB along with their 3 cheerleaders, @O.T.I.S. , @Marcelrellu , @10bandz in order to get some good pieces for bron

We need to trade your p*ssy ass and the nikka youre a groupie for... no worries tho, he fukks up again next year and he’s gone and your fakkit ass will be as well

 

[calh45]

That has nothing to do with BBB, they aren't selling discount footwear.

Shaq's shoe line wasn't independent also he had several corporate partners.

Starbury debuted in 2006 and by 2007 sales slumped and by 2009 they were discontinued. You wouldn't call that a success for BBB.....

This is a misnomer on this board. Having corporate partners is not a bad thing. Having minority owners who are corporate does not make you less independent. Independence is about control, not having 100% ownership, and using corporate partners is the proper way to build something on the magnitude they wanted. The main issue is they underestimated everything, but especially the logistics that move in the background of the clothing industry. Shaq owns and controls his imprint, but uses Walmart/Reebok as a scale/distribution partner. Starbury used...I can't remember off the top of my head, but I know he made millions off of those shoes and they were reintroduced last year. If Lonzo made millions off BBB then I would call that a successful business venture even if he went back to Nike. The problem is I don't think he's made anywhere near millions, and he used his own money to bankroll this thing, which is a HORRIBLE idea. Get a loan. Find an investor. Do a gofundme. Do not put your personal capital at risk for any giant venture especially involving your family.

- This article did a breakdown on the numbers we heard from them and suggested he would only get 445k this year and this is before we found out this guy was stealing money from them.

In my opinion here's how they should've done it:
1. Take that initial Nike contract (5 years/15~20 million) and do not announce you're breaking away.
2. Spend those 5 years letting Nike's machine build you into a bigger brand.
3. Spend those 5 years meeting with people who know/understand the apparel industry and make contacts
4. In year 3 of the deal start discussions with the contacts you trust about breaking off into your separate/independent brand
5. In year 4 of the deal start getting designs and procuring partnerships to handle the production and delivery logistics
5. In year 5 of the deal start the roll out and announce you're breaking away.

As for the discount footwear part of this, that's fine if they don't want to create shoes for less than $50, but pricing them at $500 is even more dumb. It makes a marketing impact, but that's not a price 99% of consumers will pay. IG/YouTube people will buy them for clout, but not even a small minority of the shoe buying market is doing that.

EDIT:

I just read an article that the actual idea of forgoing the sneaker contract was Alan Foster's idea. If this is true, what we all saw with BBB was an elaborate hustle by a scammer. He painted a picture of a dream and took the money when they weren't looking.

https://deadspin.com/report-big-baller-brand-co-founder-alan-foster-ousted-1833506926

 

[O.T.I.S.]

Only Cacs do good business ?

Read above

The fact that you think pedophile cac talk is “good business”

 

[Jayou Ayen]

When they said they hired the people from fila on the grant hill line. I felt thwy were lying or not being fully truthful. Well it seems my Spidey sense was aware of sumfin. Shame it had to be this.


Art Barr

David Raysse did design the ZO2s. What does this have to do with Alan Foster?



39

 

[big bun]

The ignorant stay exposing themselves while those who know, know. I am speaking on those in this thread.

 

[L&HH]

This is a misnomer on this board. Having corporate partners is not a bad thing. Having minority owners who are corporate does not make you less independent. Independence is about control, not having 100% ownership, and using corporate partners is the proper way to build something on the magnitude they wanted. The main issue is they underestimated everything, but especially the logistics that move in the background of the clothing industry. Shaq owns and controls his imprint, but uses Walmart/Reebok as a scale/distribution partner. Starbury used...I can't remember off the top of my head, but I know he made millions off of those shoes and they were reintroduced last year. If Lonzo made millions off BBB then I would call that a successful business venture even if he went back to Nike. The problem is I don't think he's made anywhere near millions, and he used his own money to bankroll this thing, which is a HORRIBLE idea. Get a loan. Find an investor. Do a gofundme. Do not put your personal capital at risk for any giant venture especially involving your family.

- This article did a breakdown on the numbers we heard from them and suggested he would only get 445k this year and this is before we found out this guy was stealing money from them.

In my opinion here's how they should've done it:
1. Take that initial Nike contract (5 years/15~20 million) and do not announce you're breaking away.
2. Spend those 5 years letting Nike's machine build you into a bigger brand.
3. Spend those 5 years meeting with people who know/understand the apparel industry and make contacts
4. In year 3 of the deal start discussions with the contacts you trust about breaking off into your separate/independent brand
5. In year 4 of the deal start getting designs and procuring partnerships to handle the production and delivery logistics
5. In year 5 of the deal start the roll out and announce you're breaking away.

As for the discount footwear part of this, that's fine if they don't want to create shoes for less than $50, but pricing them at $500 is even more dumb. It makes a marketing impact, but that's not a price 99% of consumers will pay. IG/YouTube people will buy them for clout, but not even a small minority of the shoe buying market is doing that.

I agree with much of what you said but i find it hard to believe BBB is only profiting $44 on a $500 shoe. no way those shoes cost much more than $100. They gotta be making at least $200 per shoe.

 

[calh45]

This is unfortunate. My people are associated with Alan Foster as well, so this is particularly devastating. If I get some insider info, I'll post it here.

Don't divulge anything on here. Leave the secrets off the internet. Folks on here will just treat it as entertainment instead of real life shyt.

 

[CrimsonTider]

I think LaVar is probably proud as hell right.
He won't say it, but he must be happy to see his son becoming and man and handling his business.

 

[calh45]

I agree with much of what you said but i find it hard to believe BBB is only profiting $44 on a $500 shoe. no way those shoes cost much more than $100. They gotta be making at least $200 per shoe.

Honestly, I considered that as well, but I don't know much about sneaker returns and a 9% profit seems wild low. I just assumed that's why high sales volume is the element that's focused on in shoe sales. They probably also outsourced everything in the US unlike Nike/Adidas/UA who have everything design in house and production is off shore aka it's cheaper for them and their profit percentage per unit is most likely higher.