He could have gotten this message out in a way that did not point back directly to him and his position as a CO. Example, instead of fiending for the clout that would come with being the front man for the video, he could have used someone else who's job would not be on the line to make it. He instead could have been the one who filmed it. Then he could have used a VPN to post the video giving the impression that it was posted from another area than where he is located.
What he did was commendable in a way. How he went about it, considering his own profession, was absolutely stupid.