Someone made a video discussing this topic.
When I sold high end AV, I had an older Chinese lady call in to make an appointment to audition a system. When she got there, the room was still occupied with another customer. So I took her to another smaller room with a movie playing on a home theater system. When I come back to let her know the demo room was available, I realized Rush Hour was playing on the TV. I was like.

but as I entered the room she was laughing so hard she was on the verge of tears. I had to pry her ass out of the room, because she was so invested in the movie. She ended up spending $50k.

.