Luka is no longer a shoe free agent. Luka Doncic to sign with the Jordan Brand

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Nike Reports Jordan Brand's First Ever Billion-Dollar Quarter
BY BRANDON RICHARD
DEC 20, 2019
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Image via Chip Somodevilla for Getty Images


Today, Nike, Inc. reported fiscal 2020 financial results for its second quarter, which ended Nov. 30. Among the many takeaways announced by CEO Mark Parker was that Jordan Brand surged to its first ever billion-dollar quarter.

Parker credited new innovation like the Air Jordan 34 and rejuvenated interest in basketball-centric product, including among women and international markets, as key reasons for Jordan Brand hitting the milestone. Overall, Nike revenues were $9.8 billion, up 12 percent, driven by growth across wholesale and Nike Direct and performance in categories such as Jordan Brand, Sportswear and running.


Nike Reports Jordan Brand's First Ever Billion-Dollar Quarter
Jordan 1 resurgence
 
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