LVMH looking to sell its 50% Stake in Fenty

[lib123]

https://www.reuters.com/business/finance/lvmh-explores-sale-its-50-stake-rihanna-backed-fenty-beauty-sources-say-2025-10-21/

Luxury goods giant LVMH (LVMH.PA), opens new tab is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter.

The company is working with investment bank Evercore on the sale, three of the people said. All four asked not to be identified because the process is confidential.

Fenty Beauty, which generated around $450 million of net sales in 2024, could be valued at somewhere between $1 billion to $2 billion, two of the people said.







Celebrity brands in general aren't generating as much revenue as they used to. LVMH also reported that Ace of Spades sales are declining and Hailey Bieber's rhode sales started declining after she sold it.

 

[cyndaquil]

Not surprising. This is a luxury good for the working class. Just like Starbucks drinks, celebrity cosmetics line products will be some of the first things Americans cut back on as they have less disposable income.

 

[Nkrumah Was Right]

Everyone's broke.

But Fenty made $450M in sales last year. I don't know what their overhead, liabilities, and other cost obligations are but that sounds like a potentially profitable company, if not so already. Probably just needs some business restructuring.

 

[African Peasant]

Fenty seems like your typical celebrity brand

Once the celebrity starts losing her shine, the brand starts to lose its value

 

[lib123]

Everyone's broke.

But Fenty made $450M in sales last year. I don't know what their overhead, liabilities, and other cost obligations are but that sounds like a potentially profitable company, if not so already. Probably just needs some business restructuring.

They generated that much in sales but could've lost money overall. Especially since they offloaded a ton of inventory at Ross, Marshall's and TJ Maxx.

 

[In The Zone '98]

Made to be sold...

 

[IIVI]

Even if it’s supposed to be cheap, if it’s not a necessity or physically addictive it’ll be tough to maintain margins when everything takes a hit.

Not to mention CPI and however more expensive things got to make due to tariffs.

 

[lib123]

@Gloxina @HarlemHottie have y’all used Fenty? I’ve heard brehettes say the quality of the products were never above average and women initially gravitated towards it because of the shades but the other brands caught up with better quality.

 

[Pure Water]

Coli crowdfund?

 

[RennisDeynolds]

https://www.reuters.com/business/finance/lvmh-explores-sale-its-50-stake-rihanna-backed-fenty-beauty-sources-say-2025-10-21/

Luxury goods giant LVMH (LVMH.PA), opens new tab is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter.

The company is working with investment bank Evercore on the sale, three of the people said. All four asked not to be identified because the process is confidential.

Fenty Beauty, which generated around $450 million of net sales in 2024, could be valued at somewhere between $1 billion to $2 billion, two of the people said.







Celebrity brands in general aren't generating as much revenue as they used to. LVMH also reported that Ace of Spades sales are declining and Hailey Bieber's rhode sales started declining after she sold it.

Rihanna is washed up. It all started with her FLOP ASS halftime show

 

[Kiyoshi-Dono]

Again old nikkas running they fingers and don’t know what the fukk they talking about in here
Kim just had a Nike drop with Skims and that shyt was selling like hot cakes
Wife and her friend group stay in Skims
Unfortunately for RiRi nobody seems to be buying her products anymore but if she dropped new music in tandem with a new fenty drop
Made it “exclusive”, she may get some customers back
People ain’t broke out here and if they are
They are just yoloing their finances because all this shyt about to end

 

[RedCloakBlackWraithe]

hopefully china buys it and we ball!

 

[LadyJ2]

Rihanna is not as popular as she used to be.

 

[Gloxina]

@Gloxina @HarlemHottie have y’all used Fenty? I’ve heard brehettes say the quality of the products were never above average and women initially gravitated towards it because of the shades but the other brands caught up with better quality.

Support her in spirit but I’ve been locked in with my brands


Her highlighters are bomb

 

[lib123]

Again old nikkas running they fingers and don’t know what the fukk they talking about in here
Kim just had a Nike drop with Skims and that shyt was selling like hot cakes
Wife and her friend group stay in Skims
Unfortunately for RiRi nobody seems to be buying her products anymore but if she dropped new music in tandem with a new fenty drop
Made it “exclusive”, she may get some customers back
People ain’t broke out here and if they are
They are just yoloing their finances because all this shyt about to end

People are definitely broke out here lol. And Skims appeals to a wider demographic of women than Fenty. I agree tho if Rihanna released new music it would boost Fenty.