Yeah similar to WCW it was mid-99 after those disappointing Silkk and C-Murder albums that NL really fell off, sometimes in quality (Lil Soldiers, Who U Wit compilation, Lil Italy), but mostly in sales/popularity (with the exception of Snoop who jumped on the Dre bandwagon)
After MP Da Last Don, NL still got platinum (everything from Snoop, Ghetto Fabulous, Made Man) and gold plaques (next two Master P and C-Murder albums, Da Crime Family, Mama Drama, Foolish OST)
LOL
I always make that no limit/WCW comparison. and then they joined forces that summer.
but no limit had a lot of heat in '99. the TRU album, fiend, mac, TGC.
plus snoop & silk's albums were aight.
Don't be fooled by how many they shipped because it got a point where everything NL dropped shipped gold cus retailers wanted it in their stores. Selling that many units is a whole nother thing lol. I don't think people really remember how CMR really made everybody forget about NL QUICK lol.
people get carried away with this.
cash money was more commercial-friendly and they had a label machine pushing them to the moon.
how did we forget about cash money when the whole time they had that run, we were comparing their every move to whatever no limit was doing?
also, people tend to inflate the length of cash money's hype. yea, 400 degreez dropped in September '98, but it was a slow burn, and cash money didn't really take off like that until spring/summer '99. really the summer. and even then, no limit always kept a banger or two out. that summer, they had hoody hoo & b*tch please. the TRU & snoop albums, plus the critically-acclaimed stuff from fiend & mac,
the shipped vs sales argument can be used against anybody.